SoftonCroft

This Information Technology company needed a visual identity. We designed their corporate logo with a modernized yet approachable look and feel.

We focused on the graphical shapes and repeating characters within the name, tilting the "o"s to the left and slanting the "f"s to the right. We were then able to connect the cross bars of the "f"s and the "t"s, producing a classic, pleasing design.