Yankee Marina & Boatyard

This marina, based in Portland Maine, needed to upgrade its visual identity to appeal to an upscale affluent clientele.

We redesigned their logo to have a modernized, clean, professional look and feel. We chose a serif typeface suggestive of colonial days and an oval shape so that it would be perfect for an outdoor sign.

We also chose a maroon, blue and white palette with stars to suggest both America and nautical characteristics.