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Tuesday, June 24, 2003 | A service of Sullivan-Schein Dental | |
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As a PRIVILEGES member, you get priority access to all the high-quality, practice-building products and services that Sullivan-Schein Dental provides. Plus, the benefits of special promotions, customized practice-management solutions, preferred pricing, Privileges gift points, priority response time on all technical service calls, and, of course, your free subscription to this PRIVILEGES Monthly e-newsletter! | |
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In This Issue> [PROGRAM INSERTS NAME FROM DATABASE], Hello!> Ask The Coach: The Business Of Dentistry > New Product [Advertisement] > Practice Management Solution: Dentrix Digital Imaging > Shout It Out! Tell Us Your Thoughts > July Events Calendar > This Months Members Only Sale > Tell A Friend! > Your Subscription |
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[PROGRAM INSERTS NAME FROM DATABASE], Hello …… and welcome to the very first issue of PRIVILEGES Monthly, the monthly e-mail newsletter written especially for PRIVILEGES members of Sullivan-Schein Dental – like you. You’ll find here, in a quick-and-easy read, feature articles and information hand-picked to help your practice succeed.If you have recommendations, complaints, opinions – or especially compliments (we like those!) – that you’d like to share with the PM staff or with other PRIVILEGES members, the very best way to do that is to e-mail us at editor@henryschein.com. We’re always available (no appointment necessary) and we look forward to hearing from you. In return, you can expect to hear from us once a month in your e-mail program’s “In” basket! |
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Ask The Coach: The Business Of Dentistry“Coach” Kerry K. Straine is president and CEO of Straine Consulting, a practice management and consulting firm. E-mail your queries to editor@henryschein.com.Dear Coach: I love doing the dentistry that I’ve been trained to do, but the frustration of running my practice is overriding my enthusiasm and competing with the energy that it takes to do the dentistry. The thought of being the practice’s leader, both clinically and administratively, is overwhelming to me. Help me identify what to do and how to do it. R.S. R.S., you’re not alone. Although the average dentist spends four years in dental school and many years in practice mastering the intricate art of dentistry, the typical graduate has attended only one or two business-related courses to learn how to own and operate a successful dental practice. This lack of business education leaves many dentists vulnerable to estrangement from their staff and patients, erosion of their enthusiasm for dentistry, and ultimately economic loss. A dental practice owner has four roles. The first and most important is that of the clinical director who needs to clearly define the clinical standards of your practice. Think of it as creating your brand identity – a philosophy that defines your practice, what you do, and how you do it. The second role requires you to define the clinical and administrative operating policies that you and your staff will follow to support your vision and provide a sense of purpose for your team. The five major operating policies consist of the new patient, periodontal therapy, financial, scheduling, and reactivation. After creating a set of written operating policies and integrating them into the job descriptions of each staff member, your next task is to develop a training program. Both you and your staff will benefit from training on a monthly basis because of the sense of community it creates in supporting your patients and practice. Finally, as the CEO of your practice, you must establish economic goals with quantifiable performance expectations linked to each of your five operating polices. Measure your expectations on a daily, weekly, and monthly basis and recognize the contribution made by each staff member. It’s no wonder that your enthusiasm and energy have waned. Without the definition of why your practice exists, what you and your staff are supposed to do, and how to do it, you have put at risk your economic and emotional capital. You can achieve excellence, build a practice with integrity, and love practicing dentistry when you make the commitment to defining why your practice exists. Straine Consulting is at 838 University Ave., Sacramento, CA 95825. It can be reached by calling 1-800-568-7200 or visiting www.straine.com. |
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Practice Management Solution: Dentrix Digital ImagingBy Brian Peterson“Behavioral scientists have long informed us that as much as 75 percent of all human learning is visual. If patients cannot see the problem, they will be less inclined to accept the solution,” according to Dr. David Gane in his recent article “Imaging – Solid State Digital Radiography.” “Fortunately,” Dr. Gane said, “the converse is also true – patients who are effectively educated and understand their treatment needs are far more likely to accept the treatment you recommend.” Have you ever seen a dentist who was explaining a procedure or recommending treatment use the patient’s paper chart to try and draw out an explanation in order to visually depict the story? The good news is that this type of dentist understands that most of us are taught best using visual means. The bad news is that they are not taking advantage of tools that could significantly increase case acceptance among their patients. The very best digital imaging tools on the market -- Dentrix Image, ViperSoft, ImageRay/ViperRay digital X-ray systems, and ImageCam/ViperCam intraoral camera systems -- enable a clinician to quickly and effectively educate a patient using images taken in real-time. It’s like using a Polaroid instead of the traditional 35-mm camera. Instant gratification! Neither doctor nor patient has to wait to view x-rays. Instead, they are processed in three to four seconds. If the doctor notices a crack in the patient’s tooth, an intraoral camera can be used to immediately show this to the patient and educate them as to possible treatment. Dr. Gane points out several benefits associated with digital images … Click here for complete feature. |
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Shout it Out!You know there’s no better source of information than the Internet. Share your knowledge of the Web and answer …The Question Of The Month: “If you’ve used the Internet recently to find dental-related information, tell us your favorite site and why.” E-mail your response to: editor@henryschein.com If we use your response, we would like to send you this delicious gift, so please make sure to include your mailing address.
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It’s A PRIVILEGEDid you know that, as a PRIVILEGES member, you can use your PRIVILEGES gift certificates towards:> A FREE patient education module when you switch to Dentrix practice management system. > One FREE add-on module when you purchase Easy Dental. > FREE enrollment in the Sullivan-Schein electronic claims processing program. > FREE enrollment in Sullivan-Schein’s QuickBill electronic statement program. Learn more about the PRIVILEGES program. |
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July Events CalendarJuly 4-5: San Juan, Puerto RicoMini Convencion Del Colegio De Cirujanos Dentistas July 17-20: Nashville, Tennessee Academy General Dentistry Annual Meeting July 17-20: White Sulphur Spring, West Virginia West Virginia Dental Association Annual Session July 24-25 Seattle, Washington Pacific Northwest Dental Conference July 24-27: Orlando, Florida Georgia Dental Association Annual Meeting For a complete list of future events, visit our Online Calendar. |
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Tell A FriendSullivan-Schein Dental is committed to helping you succeed by supplying ìeverything you need for everything you want to achieve.îIf you enjoy being a PRIVILIGES member, tell a friend by clicking here. |
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Your SubscriptionYou are subscribed as [PROGRAM INSERTS NAME FROM DATABASE].To unsubscribe, click here and you’ll be removed from the list immediately. Problems accessing that link? Send an e-mail to leave@henryschein.com with the word “unsubscribe” in the subject line. Copyright © 2003 Henry Schein, Inc. |
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