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Overview: Seasoned, creative design professional with 9 years experience in web design and 7 years print design for the publishing field. Significant experience managing, directing, staffing and motivating design and production teams.
Summary of Professional Experience
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Daron Rosenberg Creative, Owner
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2000-Present
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Design corporate identities for small to mid-sized companies. |
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Design and develop Web sites for these clients. |
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Develop strategies to maximize a client's web efforts. |
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Pull together all necessary consultants with specialized skills to accomplish all aspects of Web development including; strategy, design, copyediting and programming. |
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| CMP MEDIA, New York, NY |
1989-2000
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Creative Director, TechWeb
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1998-2000
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Directed design team for TechWeb, a network of 9 leading information technology web sites. |
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Created art/design to promote and accompany daily news stories, design new sections and utilities, redesign the site to improve usability and visual design. |
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Led effort to evaluate site usability and develop improvements based on user feedback. |
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Managed hiring, staff development, and creative direction for full time team of five and numerous freelancers. |
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Chaired CMP Media's Online Design Awards Committee; developed a set of categories and judging process to award excellence among 39 CMP web sites. |
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Creative Director, Custom Online Publishing |
1995-1998
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Directed the design of 32 web sites. |
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Responsible for interface design, production, budgets and some strategic planning. |
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Managed hiring, staff development, and creative direction for full time team of 2 and numerous freelancers. |
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Won 4 awards:
First Place for Design - Best Web Site, NetBusiness, -- CMP
Second Place for Design - Best Home Page, NetBusiness, -- CMP
Excellence in Online Advertising, NetBusiness -- AdTech Awards Program
Standard of Excellence WebAward, NetBusiness -- Web Marketing Association |
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| Art Director, InformationWeek Online |
1994-'95
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Designed and produced web site and sales presentations. |
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Initiated and drove effort to make InformationWeek available on the web when Mosaic was first released. |
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Won 2 awards:
Tie-First Place for Design - Best Web Site, InformationWeek Online -- CMP
New Media Champion, InformationWeek Online -- CMP |
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Associate Art Director, InformationWeek Magazine
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1989-'94
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Directed/designed page layouts and commissioned illustrators and photographers, and designers for art, computer-generated charts and Illustrations. |
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Led transition of the magazine's design and production to the Quark Publishing System. |
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Taught Adobe Photoshop to designers working on various CMP publications. |
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Won 2 awards:
Excellence in Information Graphics, InformationWeek -- CMP
Bronze for Excellence in Supplement Design, InformationWeek -- CMP |
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SCHOOL OF VISUAL ARTS (SVA), New York, NY
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1990-'96
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Instructor of Computer Illustration
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Taught Adobe Illustrator and Photoshop to continuing education students on a part time basis.
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MUSEUM OF MODERN ART (MoMA), New York, NY
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1985-'89
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Special Projects Manager
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1987-'89
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Supervised building projects, a staff of 23 people and a $1 million budget.
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Group Visits Coordinator
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1985-'87
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Coordinated entry for school and tourist groups.
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Freelance Design Work
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1987-2000
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Freelance Web Design, Computer Graphics & Illustration
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Designed Information Architecture for startup web effort. Working name "BankX." |
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Designed the 2nd Lycos logo, used for web site in 1995 and '96. |
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Completed design assignments for Sony, Microsoft, AIIM, Delphi Consulting, Clarus Communications and Aurora Pictures |
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Education
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| New York Studio School, Drawing, Painting, and Sculpture |
1983-'85
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| University of Michigan, B.F.A. in Design & Fine Art |
1979-'83
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Art Students League of NY, Drawing & Painting
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1979-'81
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ADDITIONAL COURSEWORK
International Center for Photography, Photography, Continuing Education |
1999
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| School of Visual Arts, Computer Art, Continuing Education |
1989
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Computer Knowledge
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PLATFORMS
Macintosh and PC
SOFTWARE
Adobe Illustrator, Adobe Photoshop, HTML, HomeSite, GifBuilder, MS Word, MS Excel, Quark Xpress, Quark Publishing System, Adobe GoLive, Premier and Dimensions. Macromedia Dreamweaver and Flash 4. |
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Additional Art/Design Experience
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PUBLISHED ARTWORK
InformationWeek, computer art and designs printed weekly and posted to Internet
Versus Magazine, Nashville TN, 5 drawings printed
FILM CREDITS
"The Encounter," 3 paintings included in movie set
GALLERY EXHIBITIONS
Desktop Publishing Center of Atlanta GA, 18 computer illustrations exhibited
Rackham Gallery, Ann Arbor MI, group exhibition
Tower Gallery, Nashville TN, group exhibition
CURATORIAL EXPERIENCE
The Knitting Factory, NYC, June, 1988
Hunter College, NYC, May. "Ten Individuals", 1988
Hunter College, NYC, Janauary. "Between Image and Object," 1988 |
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Additional Interests
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Galleries, Museums, Tennis, Painting, Photography, Travel
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