News & Ideas

Condo Marketing: Keys For Success Today

December 01, 2011

The National Association of Realtors reports that 89% of home shoppers used the internet for research. Many choose properties they want to visit before ever speaking to their broker. This observation is instructive for real estate developers: Developers must have an online marketing strategy in place or risk missing buyers when they are making critical purchasing decisions.

Here are the techniques that leading real estate developers use in their condo marketing strategies:

Brand Design

Everything from your brochure, logo, and website design, to the photographs of your property, contributes to a home buyer’s decision. A thoughtful and consistent branding strategy can paint a picture for the buyer about the community they will be living in.

Daron Rosenberg Creative offers a suite of brand design services, specifically created for condominium marketing, that includes:

  • Identity Design
  • Professional Residential Photography
  • Web and Print Design
  • Online Strategy & Marketing to tell your Story

Visionary Marketer, Seth Godin, said “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” Share the story of your property’s history and your residents’ vision for the future. A story that captures the buyers’ imagination is more likely to convince them to join your new neighborhood than a pie chart.

Find your customer

The modern consumer is always adapting: A shopper using internet search, this morning, might be checking a realty app on their phone, this afternoon. Online peer-reviews are becoming as influential as word-of-mouth. A smart marketing strategy must get your message in front of buyers when they are looking, on the platform they are using.

Daron Rosenberg Creative can help you get the most visibility and best return out of your spend. The techniques we use include SEO, Google AdWords, Social Media Marketing, and Content/Blog Marketing.

Listen to Feedback

As customers become increasingly in charge of their own sales cycle, analyzing the effectiveness of your marketing strategy is critical to staying on top. That’s why our condo marketing consultants use Analytics to adapt and modify messaging on the fly to achieve lasting success.

Offer Value

Show you are a valuable partner in the community. Articles about the area (Tell a Story!), that promote local activities, and that share the financial benefits of buying – sprinkled with strategic keywords – help generate search engine traffic and inspire leads.

Most developers don’t have the in-house resources to address all of the above needs. That’s where we come in. We can work with you to create a comprehensive, integrated marketing approach, or simply fill in the gaps. We are NJ marketing consultants that specialize in condo marketing for our region.