News & Ideas

Smart Marketing: Connecting with Today’s Consumer

September 15, 2012

You've probably heard or seen "Call Me Maybe" and "Gangnam Style" by now. They're two music videos that became internationally viral in a matter of weeks, showing the world once again just how far-reaching the Internet is. Indeed, the combination of interesting content and social media... Continue Reading»

Condo Marketing: Keys For Success Today

December 01, 2011

The National Association of Realtors reports that 89% of home shoppers use the internet for research. Many choose properties they want to visit before ever speaking to their broker. This observation is instructive for real estate developers: Developers must have an online marketing strategy in place or risk... Continue Reading»

Hudson Hill Condo Identity, Print & Online Marketing In Action

October 31, 2007

Alchemy Properties' Hudson Hill Condo at 462 West 58th Street is sweet! The building’s contemporary architecture and connotations within the name helped drive our identity development work for it. Very few buildings in NYC are built with a warm wood façade, so that was a winning attribute to highlight throughout all marketing materials. Continue Reading»

Brand Identity Design for MWW Group

May 01, 2006

Michael Kempner, the CEO of MWW Group asked us to redesign the identity and all marketing collateral for this top public relations firm in New Jersey. Continue Reading»

Full Brand Design for Stone America Licensing

April 30, 2006

Rob Stone of Stone America Licensing asked us to redesign their complete identity which included, logo, stationary system, website and trade show materials. Continue Reading»