News & Ideas

Cloud Consulting Services

January 26, 2019

Today, cloud services such as software-as-a-service (SaaS) has proven its value to organizations and consumers. We all use some form of SaaS everyday from our phones, while from home and at work, but when choosing a SaaS solution for your company the thousands of specialty vendors makes the choice much more complex than ever before.

Navigating this complexity is easier with a consultant who can walk you through the options. Having 20+ years of experience, we can help small businesses, nonprofits, and enterprises look at their options and choose the best cloud-based tools to solve their needs.

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Campaigns Never End

January 25, 2014

Marketing Minds take a look at campaign structures and how organization fail to get the most out of their efforts. Get advice and learn from others mistakes in this week's episode! Continue Reading»

LinkedIn for Higher Education

January 09, 2014

An overview of new University Pages on LinkedIn for page administrators. In particular, I like the way some schools are using LinkedIn to visually show the career path alumni take.

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Top LMS Software Solutions

January 06, 2014

Learning Management Systems (LMS) is one of the fastest growing software sectors over the last decade. It is now a billion dollar plus industry with hundreds of offerings. Below is a look at the most popular options...

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The Flipped Classroom Explained

December 31, 2013

Katie is an 8th grade math and Algebra teacher at a public school in Raleigh, NC. She explains the issues she was having with traditional teaching methods and how a "flipped classroom" model helped her engage her classroom and personalize instruction for different learning styles.

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Work Has Gone Google

November 13, 2013

Google Apps for Business is a suite of online tools built to help you and your employees communicate and collaborate more effectively. You get email, video meetings, documents and more – and access to them from anywhere, anytime, on any device.

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Marketing & Publishing Solutions for Corporate Enterprises

October 26, 2013

We all know that marketing is dramatically transforming. There are a dizzying array of digital channels and devices to reach potential customers. These changes have made it both easier to reach consumers and also incredibly more complex for marketers to get their job done each day.

A day in the life of a marketer was so much simpler when you only needed to decide between allocating your budget between print, radio and TV. Now you need to decide between: Email, Display, Search, Facebook, Twitter, YouTube, Tablets, Smartphones, Online videos, Crowd Sourcing, Websites, E-commerce, etc! It can be exhausting!

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ExactTarget Marketing Cloud Email Products

October 01, 2013

Published on Sep 25, 2013: Brian Wade, VP of Email Products at ExactTarget, and some special guests highlight email products in the ExactTarget Marketing Cloud at Connections 2013. Continue Reading»

Sales & CRM: What to look for

October 01, 2013

When evaluating a customer relationship manager provider (CRM) for your enterprise and sales team make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Accounts & Contacts
- Task, Event and Opportunity Tracking
- Integration with Outlook and Gmail
- Mobility
- Customizable Reports
- Lead Scoring, Routing and Assignment
- Email Templates
- Workflow & Approval Automation
- Integration with your corporate website via APIs
- Custom App Development
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Adobe’s DPS is Transforming the Way Education Engages with Students & Alumni

September 03, 2013

It's a very exciting time for education. See how some educational institutions are using digital publishing to engage students, alumni, sports fans and their entire campus communities. Publishers have developed beautiful and interactive tablet content with the Adobe Digital Publishing Suite, reaching a wide audience with engaging content.

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Email Marketing: What to Look for

August 04, 2013

When evaluating a new email service provider (ESP) for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we'll investigate for you.

- Easy to use Campaign Management
- Consolidated Master Database
- Automated Lead Nurturing Campaigns
- Security for your Data
- Deliverability and Uptime

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