News & Ideas

Cloud Consulting Services

January 26, 2019

Today, cloud services such as software-as-a-service (SaaS) has proven its value to organizations and consumers. We all use some form of SaaS everyday from our phones, while from home and at work, but when choosing a SaaS solution for your company the thousands of specialty vendors makes the choice much more complex than ever before.

Navigating this complexity is easier with a consultant who can walk you through the options. Having 20+ years of experience, we can help small businesses, nonprofits, and enterprises look at their options and choose the best cloud-based tools to solve their needs.

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Our Partners

January 25, 2019

We are proud to have selected the very best in the industry to partner with. If we recommend products from our solution partners its because they are the best.

Adobe Systems, Inc

Adobe Systems, Inc. is an American multinational computer software company headquartered in San Jose, California. The company has historically focused upon the creation of multimedia and creativity software products, but now also offers best-in-class digital marketing software that is bundled into its Marketing Cloud.

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Social Listening Platforms

April 20, 2014

Social listening has become an imperative for enterprises today. Consumers have fully embraced social media as a primary channel for sharing their experiences with brands. If a company is not aware of what their customers are saying about their brand, they miss out on critical opportunities for capturing positive feedback and for mitigating potentially damaging experiences that can spread like wildfire.

For companies engaged in social listening, they oftentimes find themselves trying to monitor a massive amount of data but feel overwhelmed.

For enterprises, the best social listening platforms have expanded capabilities that offer solutions for nonsocial users like product and brand managers. Through partnerships, the best platforms also include expanded data integrations with out-of-the-box integrations with nonsocial feedback data sources, delivering a single source for which to gain a 360 degree view of their consumers.

Ultimately, enterprises that deploy social listening technologies successfully gain opportunities to discover:

* Real time consumer insights
* Industry trends
* Competitive intelligence
* Sales leads
* Marketing opportunities
* Preferred social media channels
* Strategies for engaging them

According to Forrester, Sprinklr, Synthesio and Visible Technologies are three leaders in this space.

Published on Jul 9, 2013, Greg Lindsley, Senior Manager for Measurement and Social at Microsoft, shares his perspective and experience on what the challenges are when deploying a Social Relationship Platform to over 1000 end users worldwide. He offers 3 takeaways that every large organization should keep in mind and share some nuggets of wisdom which may not be obvious to everyone.

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Sales 2.0

April 11, 2014

Published December 5th, 2013: The sales profession has changed and sales professionals as well as organizations need to adapt. This Sales Panel moderated by Jacco van der Kooij during the Predictive Sales Summit focuses on how to empower your sales reps, sales processes, and the new mindset that sales professionals need to be in to succeed today.

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What we are learning from eLearning

April 11, 2014

Published on Aug 1, 2012: Daphne Koller is enticing top universities to put their most intriguing courses online for free -- not just as a service, but as a way to research how people learn. With Coursera (cofounded by Andrew Ng), each keystroke, quiz, peer-to-peer discussion and self-graded assignment builds an unprecedented pool of data on how knowledge is processed.

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Campaigns Never End

January 25, 2014

Marketing Minds take a look at campaign structures and how organization fail to get the most out of their efforts. Get advice and learn from others mistakes in this week's episode! Continue Reading»

LinkedIn for Higher Education

January 09, 2014

An overview of new University Pages on LinkedIn for page administrators. In particular, I like the way some schools are using LinkedIn to visually show the career path alumni take.

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Top LMS Software Solutions

January 06, 2014

Learning Management Systems (LMS) is one of the fastest growing software sectors over the last decade. It is now a billion dollar plus industry with hundreds of offerings. Below is a look at the most popular options...

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The Flipped Classroom Explained

December 31, 2013

Katie is an 8th grade math and Algebra teacher at a public school in Raleigh, NC. She explains the issues she was having with traditional teaching methods and how a "flipped classroom" model helped her engage her classroom and personalize instruction for different learning styles.

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