News & Ideas

Email Marketing: What to Look for

August 04, 2013

When evaluating a new email service provider (ESP) for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Easy to use Campaign Management
- Consolidated Master Database
- Automated Lead Nurturing Campaigns
- Security for your Data
- Deliverability and Uptime

One hot company to check out is ExactTarget, recently purchased by Salesforce. This video Published on Sep 25, 2013 features Brian Wade, VP of Email Products at ExactTarget, and some special guests as they highlight email products in the ExactTarget Marketing Cloud at Connections 2013.