News & Ideas

Griffin Court Condominium Sales Efforts Going Strong

January 09, 2011

This project has been a joy to work on. As a Creative Director and owner of a Design firm, it is particularly rewarding to be able to craft a complete package of design collateral for a new business. That has been the case for us with Griffin Court Condominium at 800 Tenth Ave in NYC, Alchemy Properties’ newest luxury condo between 53rd and 54th in Manhattan.

From designing the logo, signage, brochure, website and flash ad banners, we helped to establish Griffin Court as a sophisticated luxury property in a vibrant Manhattan community.

Some of the truly unique characteristics of this building are that the two 8 story towers have been designed around a residents only 8,700 SF courtyard. It's awesome! When you walk into the building and down towards your home, you see the lushly landscaped courtyard through the glass walls. Because of the central focus within the building, it gives you the feeling of being part of a community. It was the perfect characteristic for us to put a strong emphasis on within the marketing materials and copywriting.

Each unit is beautifully laid out and has top-of-the-line appliances and finishes. All-in-all, we've been very excited to be a part of marketing such a fine property.

"I have worked with Daron for over 6 years on various projects involving designing new websites that needed to be updated regularly, optimizing SEO, and designing digital and print marketing material. Daron is one of the most reliable, responsible and creative people I have worked with. My projects often have tight timelines, but I can always rely on Daron to come up with exactly what I needed and on time.

He is also great about taking the initiative to come up with useful suggestions (eg. ways to improve search results, branding ideas, reduce costs, etc). Since we started working with Daron, our company’s websites and marketing material look more professional and elegant and have been effectively used to attract customers and brand the company.

In addition to his professionalism, Daron is warm, personable and a real pleasure to work with. He has been a very valuable team member on our projects, and I am pleased to highly recommend him and his work."
- Mabel Ning, Alchemy Properties Inc. (currently working with the NYCEDC)

See more work we've done for Griffin Court and other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photograhy Gallery