News & Ideas

What is AdWords for vs SEO?

March 14, 2012

Today’s savvy buyers are increasingly researching both products and services online before they ever make contact with a sales rep. This means it’s even more important for your online presence to catch and bring in that critical initial lead. Google AdWords and SEO (Search Engine Optimization) are the tools that get visitors to your website so it can work even harder for you.

What is AdWords?
Google AdWords are text advertisements that you associate with keywords related to your business. When a Google user types your target keyword into the search box, your ad is shown based on the criteria you have set for the campaign. The cost of the advertisement is determined by how competitive your target keywords are.

By using Google AdWords, small businesses can:

  • Launch ad campaigns quickly and adjust them frequently
  • Build Keyword-Branding associations
  • Target buyers in specific regions
  • Promote specific items or services

Though anyone can launch a single ad quickly, a successful AdWords campaign needs careful planning and ongoing attention. For many small businesses, this task can quickly become overwhelming.

Daron Rosenberg Creative’s AdWords services will not only set up your AdWords campaigns to be effective from the start, we will also refine your campaign over time:

  • We will help you research the best keywords to target.
  • If desired, we can then work with you to create ad copy that attracts users searching those keywords.
  • Once your ads are running, we will analyze your click-through rates and landing page conversions, and make any needed adjustments.
  • Throughout, we will integrate with your overall online marketing strategy, as appropriate.

AdWords Vs. SEO
SEO is the process by which your website is refined and promoted so that it appears near the top of search engine results. The placement of sites for specific keywords is determined by each search engine’s proprietary formulas. These are called “organic” results. The advantages of appearing high in organic results are:

  • Higher click-through rates
  • Results last longer
  • Don’t pay for placement
  • Sites are perceived as more credible by users when they appear in the organic search results

“So,” you ask, “What is AdWords for if SEO gets you better clicks for free?”

The answer is: Quick turn around and highly focused messaging. Google’s organic results are not responsive enough to promote new products, seasonal messaging, or current events related content. You need both AdWords and SEO to drive users to your site.