News & Ideas

Full Brand Design for Stone America Licensing

April 30, 2006

Rob Stone of Stone America Licensing asked us to redesign their complete identity which included, logo, stationary system, website and trade show materials.

Brand Identity Design for MWW Group

May 01, 2006

Photographing the Reserve at Glen Ridge

September 29, 2006


The Pegasus Group asked Daron Rosenberg Creative to assist with photographing The Reserve, a striking four-story building featuring 37 distinctive residences including five multi-level townhouses in Glen Ridge, NJ. DRC was involved from the groundbreaking through all phases of construction. We also photographed the finished product, including the kitchens, bathrooms, living rooms, as well as common areas of the property. Showcasing the beauty of the shared courtyard lined with townhouses and private patios, we utilized the surroundings to highlight the comfort and serenity of the community.

See more work from this project and others at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Exploring the Arts Gets a New Website & Video Gallery

November 16, 2006


Exploring the Arts, Tony Bennett's and Susan Benedetto's charitable foundation, came to us to redesign their website. We designed a website for them that appeals to arts advocates, is built on a user friendly CMS, and includes an online donation feature. In 2009 we added in both a Photo and Video Gallery that they could update themselves.

CLIENT TESTIMONIAL
"It has been a true pleasure working with Daron Rosenberg over the years. He created an attractive, dynamic website for our nonprofit. He also set up a user-friendly back-end that empowered us to easily manage our own content changes, even without much technical know-how -- it was just what we needed. Daron has always been very accessible and quick to help when called upon, and we would recommend his services without hesitation!"
- Karin Anderson, Director of Programs & Development, Exploring the Arts

Online Marketing for the Reserve at Glen Ridge

October 09, 2007


In keeping with The Reserve’s serene neighborhood feeling, we designed the website for the Pegasus Group to reflect the sense of community throughout. Living spaces designed for young professionals and empty nesters alike, The Reserve is unique in the fact that it is located five minutes from the charming town of Montclair and less than 30 minutes from the bustling city lights of Manhattan.

In order to guarantee top organic listed ranking within major search engines like Google and Yahoo, Daron Rosenberg Creative used search engine optimization as well as local listings. Using flash ad banners on third party sites, we created clicks and generated buzz to draw brokers and buyers to the Reserve.

Google AdWords
A very successful component of the marketing were the Google AdWords campaigns we created and managed for this property. Ads were geo targeted and written to attract qualified leads. Over a period of more than a year, these ads were continually refined for optimum ROI, adapt to seasonal interest, and used promote special offers. Our tracking & analysis of traffic patterns continually informed the marketing and sales teams of the newest trends.



See more work from this project and others at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Hudson Hill Condo Identity, Print & Online Marketing In Action

October 31, 2007


Alchemy Properties' Hudson Hill Condo at 462 West 58th Street is sweet! The building’s contemporary architecture and connotations within the name helped drive our identity development work for it. Very few buildings in NYC are built with a warm wood façade, so that was a winning attribute to highlight throughout all marketing materials.

See more work from this project and others at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

The Merrion Condominium Goes from Pre-War to Online

July 24, 2008


The Merrion Condominium is a meticulously refurbished pre-war building on Manhattan’s Upper West Side. Urban American asked Daron Rosenberg Creative to design a website for The Merrion that would put a fresh face on an older historic building. Surrounded by fine boutiques and museums, The Merrion is made up of 27 one, two, three and four bedroom floor plans ranging from 766 to 4,051 SF and priced from $831K to $3.5M

See more work from other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Griffin Court Identity and Signage Designed

November 09, 2009


While the building is still under construction, we've finished the identity design work, producing a beautiful classic logo. To get an early start on the marketing efforts, we have also designed signage to wrap around the entire end of the block, 53rd, 10th Avenue and 54th streets. Each panel is packed with information about the building, renderings and contact information.

See more work we've done for Griffin Court and other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Miro Consulting Promotes IT Security Services Online

January 12, 2010


Corporations today are clear about the importance of securing their data. Recent data breaches have made it all the more obvious. One of our long-time clients is at the forefront of helping organizations enhance their IT security and achieve compliance. For the past 10 years, Daron Rosenberg Creative has helped Miro with all of their web design, print & trade show material needs.

Specifically for their IT Security practices, we designed and coded a landing web page dedicated to their IT Security services. The page is coded with JQuery instead of Flash so that it's lightweight and compatible with iPhones and iPads. Using JQuery also enabled us to pack a lot of information into the webpage by the use of popup windows and rotating content slides.

The full web page can be viewed at this url...
http://www.miroconsulting.com/ITsecurity/

Tracking & the Feedback Loop for Improved ROI

February 01, 2010

One of the most powerful benefits of marketing online is that all of your advertising and efforts can be tracked for the quality of their success. There are lots of great ways to raise a client’s visibility but knowing which venues will garner them the greatest ROI is the key. That’s why we put a strong emphasis on Tracking and Analysis. This type of feedback and re-shifting of efforts helps our clients reach their goals.

Photographing Views from atop Griffin Court

February 10, 2010

It was cold, windy and icy on top of the unfinished rooftop but we were out to capture some great shots of the views you get from Griffin Court. Depending on which unit you are in, you can get views of the empire state building or of the Time Warner building. Pretty magnificent on a clear night.



See more work we've done for Griffin Court and other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Isis Condo Marketing Efforts Launch Into Full Swing

July 05, 2010

WOW! Another excellent project for our group to work on. The Isis Condominium, at the corner of 2nd Ave and 77th Street, is one of Alchemy Properties newest boutique condominiums. The building design and interiors are stunningly beautiful and the location in the heart of the upper east side is self explanatory. Our contribution has been to design the full package of print and online collateral as well as manage ongoing upgrades to the website as the marketing and sales efforts progress.

With the help of our creative branding efforts, the Isis has become a well-recognized, sought-after property within NYC’s Upper East Side.



See more work we've done for the Isis Condominium and other projects at these links:
> Isis Gallery
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Online Solutions for Schools

October 01, 2010

If your school could be more effective, efficient, and engage parents, teachers and students more, would it be worth 10 minutes of your time to discuss?

10 minutes is all it takes to pinpoint key areas of your school processes that will benefit from improvements.

5 Steps to Transformation

Years of helping K-20 means that we understand what schools need to transform today. Transforming your school to stay ahead of the curve starts with:

  • Uncovering the critical needs of your institution
  • Defining your technical roadmap to success
  • Honing in on the best software tools to accomplish these goals
  • Developing a proof of concept and demonstrating software solutions
  • Training key stakeholders in the use of new software solutions and processes

7 Typical Areas of Improvement

For marketing, recruitment, and both student & professional development

  • Marketing automation to nurture leads and improve recruitment
  • Online forms to eliminate paper-based submissions and tedious administration
  • Cloud-based learning management to centralize materials, grading and increase engagement
  • An LMS for on-going faculty development that can be taken anytime and anywhere
  • Tools for the “flipped classroom” where video teaching and peer interaction is increased
  • Student information system to collect, manage and analyze all student information
  • Cloud-based content management system to improve marketing & communications

Happy Customers

Solomon Schechter Day School of Bergen County
In northern New Jersey, this K-8 private school with approximately 450 students, equips its students to compete in tomorrow’s challenging global environment.

When SSDS realized that they needed to update and upgrade their use of technology they chose our group to help them with this task. Since then, we have played the key role in strategically bringing cloud-based software solutions into use to upgrade their marketing, communication, and recruitment efforts. For 2014/15 we have been chosen as their primary consultant in evaluating and implementing their learning management system for professional development.

Frank Sinatra School of the Arts
In Astoria New York, this high school with approximately 750 students was founded by Tony Bennett & his wife Susan.

When FSSA realized that they needed to upgrade their use of online technology they chose our group to help them with implementing a new public facing website. We then played the key role in strategically bringing cloud-based software solutions into use for their content management system.


L-3 Academy
In Montclair, this school is dedicated to supporting and promoting STEM for school aged children in Northern NJ.

When L-3 Academy needed to get the word out about their new school, they asked us to handle their marketing collateral. We then played the key role in developing both online and print ads as well as direct mail pieces.


School of Visual Arts (SVA)
In NYC, this internationally known art school with approximately 4,000 students, is an art and design college located in Manhattan, founded in 1947.

When SVA needed a professional to teach its students how to use design software, they asked Daron Rosenberg to develop teaching materials and to teach their students in both Adobe Photoshop and Illustrator.

If you are involved with a school or any education related organization, contact us to discuss ways that we can help you improve your marketing and communication efforts.

Griffin Court Condominium Sales Efforts Going Strong

January 09, 2011


This project has been a joy to work on. As a Creative Director and owner of a Design firm, it is particularly rewarding to be able to craft a complete package of design collateral for a new business. That has been the case for us with Griffin Court Condominium at 800 Tenth Ave in NYC, Alchemy Properties’ newest luxury condo between 53rd and 54th in Manhattan.

From designing the logo, signage, brochure, website and flash ad banners, we helped to establish Griffin Court as a sophisticated luxury property in a vibrant Manhattan community.

Some of the truly unique characteristics of this building are that the two 8 story towers have been designed around a residents only 8,700 SF courtyard. It's awesome! When you walk into the building and down towards your home, you see the lushly landscaped courtyard through the glass walls. Because of the central focus within the building, it gives you the feeling of being part of a community. It was the perfect characteristic for us to put a strong emphasis on within the marketing materials and copywriting.

Each unit is beautifully laid out and has top-of-the-line appliances and finishes. All-in-all, we've been very excited to be a part of marketing such a fine property.

CLIENT TESTIMONIAL
"I have worked with Daron for over 6 years on various projects involving designing new websites that needed to be updated regularly, optimizing SEO, and designing digital and print marketing material. Daron is one of the most reliable, responsible and creative people I have worked with. My projects often have tight timelines, but I can always rely on Daron to come up with exactly what I needed and on time.

He is also great about taking the initiative to come up with useful suggestions (eg. ways to improve search results, branding ideas, reduce costs, etc). Since we started working with Daron, our company’s websites and marketing material look more professional and elegant and have been effectively used to attract customers and brand the company.

In addition to his professionalism, Daron is warm, personable and a real pleasure to work with. He has been a very valuable team member on our projects, and I am pleased to highly recommend him and his work."
- Mabel Ning, Alchemy Properties Inc. (currently working with the NYCEDC)

See more work we've done for Griffin Court and other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photograhy Gallery

Animus Solutions - Complete Website Redesign

March 07, 2011

Animus Solutions, a management consulting firm in Tampa Florida was unhappy with their previous website because it did not reflect their core set of services. Animus Solutions came to us to redesign their website. We gave them an outstanding new look & feel all within a clean new design.

Each service was visually designed to have maximum visual impact, short paragraphs of text for website readability and call to actions high up on each page. Animus Solutions loved our design for them. Their previous website was extremely hard to navigate and this new website was designed with a clear and intuitive navigational system.

Animus Solutions

> See more work that we've done for Animus Solutions

A Robust Content Management System for Animus Solutions

March 08, 2011

Not all Content Management Systems (CMS) are created equal. For our clients we develop websites on a very robust and highly customizable CMS. Animus Solutions recently came to us to redesign their website. Based on their content architecture plans, our CMS was perfect for their needs.

When choosing a CMS, you need to make sure it will be:
- Intuitive for the client to use.
- Scalable for new section content.
- A system that other programmers are actively building modules for.

Our CMS is exactly that and much more. It is the number one choice among serious web designers and developers.



See more work we've done for Animus Solutions and other projects at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Online Solutions for Small Businesses

July 01, 2011

We are very excited to offer an affordable website solution for sole proprietors and small businesses. I think we've hit a nerve because over the past few months we've been getting a lot of new clients signing on for it. It's been a no brainer for small businesses because our solution reduces setup and ongoing maintenance costs, the websites look great and web pages are easy for my clients to update themselves. For clients who are interested in actively marketing themselves after their websites launch, the reduced setup costs help to stretch their dollars so that they can spend more time driving traffic to their websites through social media, email marketing and other online marketing efforts.

Summary of Website Offerings
- A very clean, user friendly professionally designed website.
- Reliable cloud hosting with 24x7 email support.
- Very easy to use content management system for site updates from anywhere and anytime.
- Fast design and launch period to get up and running quickly.
- Training on how to update your website with text, photos and videos.

If you'd like to see two recent examples of live websites that we've designed and produced with this cloud hosted solution you can see...
http://franksinatraschoolofthearts.org
http://jvdesignstyle.com

Content Features
- HTML pages
- Blogs with built-in social media sharing features
- Picture Galleries
- Video Galleries with Youtube embeds
- Search the Site
- FAQs
- Embedded Maps
- Send Email Forms

Site Wide
- Optimized for Search Engines
- Unlimited pages available for you to self publish (depends on the hosting plan)
- In-depth Website Analytics (Google Analytics setup and training)
- iPad and iPhone compatible
- Use your own custom domain name
- Marketing friendly urls
- Built in site management tools
- Seamless social media integration

Monthly hosting & CMS packages are extremely reasonable, range in cost and are based on features needed. They are also based on how far in advance you want to pay to get the discounts offered.

After we get your website launched, you may also be interested in these services as well...

Internet & Email Marketing
These efforts are for driving traffic to your website.
- Email Newsletter design, setup and maintenance.
- Social Media setup and maintenance.

SOUNDS LIKE IT COULD HELP YOU?
Don't hesitate to contact us so that we can discuss how to dramatically improve your marketing visibility.

Contact us at: .(JavaScript must be enabled to view this email address)
Telephone: 201-500-8058

The Westport Weston Family Y Gets a New Website

July 04, 2011


As part of a nationwide branding campaign, our client the Westport Weston Family Y, decided to upgrade their website to enhance usability for its members and to sport the new Y logo. Daron Rosenberg Creative designed a new bolder look with numerous new features. To name a few, they included blogs for each department to spotlight the most current news, organization-wide alerts to update members, a new content architecture that is in sync with the nationwide campaign, and searchable program data.

See more work we've done for other clients at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Sales Presentations with PowerPoint

July 05, 2011

To support the sales team at MWW Group, we created these PowerPoint presentations templates for campaign pitches they were developing.



To help introduce these two luxury condominiums to real estate brokers, we developed sales presentations in PowerPoint to show during the opening sales events.


Sneak Peak: Jewelryarama.com to Launch in November

July 31, 2011

Jewelryarama.com will be selling beautiful, yet affordable, necklaces, earrings, bracelets and more through it's new E-Commerce website. Daron Rosenberg Creative designed and produced an easy to navigate website that is also easy for the client to update with new products, manage inventory and fulfill orders. The backend management system takes the headache out of online retailing. The website will additionally include a blog with style tips for all seasons.

Make sure to check back in November so that you can visit this new online store and purchase gifts for the holidays.

Jewelryarama

Harrison Commons Revitalizes Tired Industrial Town

August 01, 2011

A tired town is getting a big boost from this major revitalization project. The Pegasus Group and Ironstate Development has designed and in the process of developing this mixed-use area with what will include 3,500 luxury rental units and retail shopping.

Daron Rosenberg Creative was contracted by The Pegasus Group to photograph the process. We began photographing the project in September of 2007, documenting the demolition work, ground breaking ceremony and now each phase of the construction. This first building is quite large, including 275 units, outdoor pool, sundeck, and retail space, so to capture the scope of this phase some of the best views are from the roof of a nearby parking structure and the nearby elevated Path train station.


The above photos are of the completed building, the first of 13 buildings. Below are shots during the construction phase.


This first building has been named "Harrison Station" and has exceptional transit access: steps from the PATH and from a new parking structure, minutes from Newark, Jersey City, Hoboken, Manhattan and Newark Airport.

NYTimes Article: Reviving a Tired Town

See more work we've done for other clients at these links:
> Digital Gallery
> Print Gallery
> Branding Gallery
> Photography Gallery

Marketing Services for Real Estate Developers & Their Properties

August 01, 2011



DARON ROSENBERG CREATIVE LLC has helped successfully market 26 residential real estate properties in the New York Tri-State area by providing a wide range of services including integrated marketing strategies and implementation, digital advertising campaigns, websites, print and photography.

We can design and produce marketing materials for an entire campaign from construction through marketing finished residences. We can also provide assistance with a particular phase of an existing campaign, including developing informative websites to attract potential buyers or renters, designing striking brochures that feature the unique qualities of each property and photographing the ever-changing landscape of a project.

We offer the perfect blend of traditional high-end quality design and expertise in the latest online marketing strategies to maximize your brand impact and achieve your revenue goals.

OUR SERVICES

Marketing Consulting & Strategies

Marketing plan strategy and development that lays out an integrated framework for all of your digital marketing initiatives.

Media Placement

Strategy, selection and management of print and digital media placement so that your advertising efforts support your marketing goals.

Identity Development

Logo design, business cards, signage used to wrap construction bridge and within retail windows to promote open houses and lead generation.

Photography

Construction photos for documenting progress. Finished architectural, interior and neighborhood photography for marketing to the public.

Website Design & Development

Development and design of easy to navigate, visually inviting websites highlighting unique amenities of the property, convenient location and neighborhood attractions. Ongoing website management includes promoting open houses and special promotions as well as updating availability as units are sold or leased.

Online Marketing

Search engine optimization to achieve high search rankings. Google AdWord campaign creation, monitoring and management. Social Media strategy, implementation and advertising. Flash ad banner design and programming. Website traffic tracking for monthly reports & analysis used to help increase ROI. Email campaign development and implementation. Video editing.

Printed Materials

Tri-fold brochure design and print production management. Floor plans, pricing sheets, mailers, invitations, posters, signage and print ads.

Copywriting

Web content, all print materials, email promotions

Learn more about our:
> Brand Design Services
> Online Marketing Services

See work we’ve done for our clients at these links:
> Photography Gallery
> Digital Gallery
> Print Gallery
> Branding Gallery

Email Marketing Upgrade for Deborah Davis Fine Art Advisor

November 01, 2011


For many people, buying art is a daunting task. Deborah Davis Fine Art simplifies the experience with a full range of art consulting and advisory services. To help educate the public, Deborah Davis has created "Access to Art," a monthly selection of high quality, moderately priced works of art. Daron Rosenberg Creative was asked to design a new Access to Art e-newsletter to be sent out through Constant Contact.

Deborah Goodman Davis has been involved in the art world for more than 20 years. Her specialized knowledge encompasses modern and contemporary art, and photography. You can learn more about her services our upcoming events from her website at www.dgdavisfineart.com

Clean New Website for an Editor & Chief and Interior Designer

November 02, 2011


Jennifer Vreeland is the Editor in Chief of Wainscot Media’s Health & Life division. She knows what it takes to create a magazine and build a brand. Her other expertise is in interior design, photo shoot production and styling.

To start, Daron Rosenberg Creative designed and produced a simple, clean website for Jennifer that beautifully showcases here portfolio. It is built on a robust, yet easy to update content management system so that the client can update pages on her own.

JV Design Style can be found at...www.jvdesignstyle.com

Condo Marketing: Keys For Success Today

December 01, 2011

The National Association of Realtors reports that 89% of home shoppers used the internet for research. Many choose properties they want to visit before ever speaking to their broker. This observation is instructive for real estate developers: Developers must have an online marketing strategy in place or risk missing buyers when they are making critical purchasing decisions.

Here are the techniques that leading real estate developers use in their condo marketing strategies:

Brand Design

Everything from your brochure, logo, and website design, to the photographs of your property, contributes to a home buyer’s decision. A thoughtful and consistent branding strategy can paint a picture for the buyer about the community they will be living in.

Daron Rosenberg Creative offers a suite of brand design services, specifically created for condominium marketing, that includes:

  • Identity Design
  • Professional Residential Photography
  • Web and Print Design
  • Online Strategy & Marketing to tell your Story

Visionary Marketer, Seth Godin, said “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” Share the story of your property’s history and your residents’ vision for the future. A story that captures the buyers’ imagination is more likely to convince them to join your new neighborhood than a pie chart.

Find your customer

The modern consumer is always adapting: A shopper using internet search, this morning, might be checking a realty app on their phone, this afternoon. Online peer-reviews are becoming as influential as word-of-mouth. A smart marketing strategy must get your message in front of buyers when they are looking, on the platform they are using.

Daron Rosenberg Creative can help you get the most visibility and best return out of your spend. The techniques we use include SEO, Google AdWords, Social Media Marketing, and Content/Blog Marketing.

Listen to Feedback

As customers become increasingly in charge of their own sales cycle, analyzing the effectiveness of your marketing strategy is critical to staying on top. That’s why our condo marketing consultants use Analytics to adapt and modify messaging on the fly to achieve lasting success.

Offer Value

Show you are a valuable partner in the community. Articles about the area (Tell a Story!), that promote local activities, and that share the financial benefits of buying – sprinkled with strategic keywords – help generate search engine traffic and inspire leads.

Most developers don’t have the in-house resources to address all of the above needs. That’s where we come in. We can work with you to create a comprehensive, integrated marketing approach, or simply fill in the gaps. We are NJ marketing consultants that specialize in condo marketing for our region.

New Website for Frank Sinatra School of the Arts

December 23, 2011


Daron Rosenberg Creative LLC was contracted to design and develop this new website for the Frank Sinatra School of the Arts. The Frank Sinatra School of the Arts is located in Astoria NY and was founded by Tony Bennett and his wife Susan Benedetto. The school serves approximately 800 high school students from throughout New York City.

We are proud to announce the launch of their new website. We worked to elegantly present their rich offerings and beautiful 800-seat concert hall. The content for their website includes studio curriculum & requirements, show schedules, photo and video galleries, and much more.

The design is clean, classy and easy to navigate. It is also built on a robust content management system that is extremely easy to use for continual page updates.

The website can be seen here at www.franksinatraschoolofthearts.org

We are very excited to be able to help support local arts education.

TESTIMONIAL
Working with Daron to design a new website for our partner school, Frank Sinatra School of the Arts, was incredibly easy. He is friendly, flexible, and works very quickly. Daron perfectly captured the aesthetic we were hoping for and gave great ideas for how to organize and display our content. The result was a website that is very user-friendly and equally attractive. We are confident that it represents the school well and trust it will make an excellent recruitment tool. - Karin Anderson, Director of Programs & Development, Exploring the Arts

DOES YOUR SCHOOL NEED A NEW WEBSITE?
Daron Rosenberg has a long history of working with arts institutions, nonprofits and teaching in art schools. This experience includes working for four years with the Museum of Modern Art (MoMA) and six years of teaching computer art at the School of Visual Arts (SVA). We are very excited to help schools market themselves online and utilize the latest internet technology in affordable ways so that our clients can improve school and student successes.

If you are involved with a school or any education related organization, contact us to discuss ways that we can help you improve your marketing and communication efforts.

Contact us at: .(JavaScript must be enabled to view this email address)
Telephone: 201-500-8058


Learn more about our Solutions for Schools.

Online Marketing & Social Media for Small Business

January 01, 2012

Small businesses are adopting online marketing with increasing speed in 2012. Social Media through Facebook, Twitter and Pinterest, and online advertising through Google and Facebook are offering inexpensive options for getting the word out about their products and services. The problem is that most small business owners do not know how to start and how to keep up with each marketing opportunity? Daron Rosenberg Creative will help set your business up within each appropriate channel, craft an appropriate strategy for you, train you and help maintain your social media efforts. Consider us your partner so that you can succeed better online.

OUR SERVICES INCLUDE
Social Media
- Strategy
- Account setup in Twitter, Facebook, Pinterest, Google+, and more.
- Monthly management to build your community, drive traffic to your website and increase your qualified leads
- Training you on how to better maintain your Social Media channels
- Campaign tracking


Email Newsletters
- Strategy
- Account setup in Constant Contact, MailChimp, iContact, Vertical Response and more.
- Template design so that it looks really good.
- Monthly management and tie in to your Social Media efforts
- Campaign tracking


Online Advertising
- Strategy
- Account setup in Google AdWords and Facebook.
- Ad campaign creation and copywriting
- Monthly management and tie in to your overall strategy
- Campaign tracking

5 Ways to Use Google AdWords to Market Your Products & Services

January 15, 2012

While Google is known for online search, it is also becoming known for transforming the world of advertising. As consumers depend more and more on search to find products and services, businesses are realizing that a sound marketing strategy with a strong online presence is critical.

Google AdWords capitalizes on Google’s vast numbers of search users. Here are 5 opportunities our Google AdWords Services can create for you:

Get Customers When They’re Looking

More than ever before, customers are making decisions about what to buy and where before they ever speak to a sales representative. Buyers looking for property, for example, may decide not only where they want to buy, but also choose a specific property they are interested in, before contacting a realtor.

This can be alarming for industries that depend on their sales force to educate leads and close sales.

Daron Rosenberg Creative works with businesses to create AdWords campaigns that will get you back into the buying cycle. We accomplish this by:

  • Targeting high value keywords and phrases
  • Creating hard-working ad copy
  • Testing your results

AdWords, as part of an integrated marketing approach, can connect you directly to the consumer at that critical decision-making moment.

Geo-Targeting

AdWords allows you to target your advertisements to specific regions so you aren’t wasting ad dollars unqualified leads. Our Google AdWords services consultants will help you choose where your ads should run, and then help you analyze your leads to ensure you are getting the most out of every click-through.

Seasonal Advertising

It is well known that current, relevant ad copy generates more click-throughs. Our Google AdWords Services can help you create strategic campaigns that:

  • Continually renew ad copy to prevent searchers from “tuning out”.
  • Stay in sync with buyers by continuously updating the keywords, phrases, and ideas they are using.
  • Anticipate opportunities based on seasonal business cycles.

Promote Special Events

AdWords gives you a place to promote quick-turnaround messages. SEO is the tool by which your most valuable keywords are promoted on your website. Search engines, however, don’t respond quickly enough to promote special events such as product launches, grand openings, sales, contests, etc. An AdWords campaign, by contrast, is fast to implement and can be set to run only during the relevant timeframe.

Analyze Success

Historically, a business could only estimate response from print and television advertising. By contrast, Google AdWords services’ advanced analytics give you detailed reports on which ads perform well and under what circumstances. Testing ad copy and landing pages has never been easier to implement.

Unfortunately, this does not mean it’s easy to assess! You may need a qualified online strategy consultant to help you fully understand your performance and realize your full potential when using Google AdWords.

Photographing a Luxury Upper East Side Condominium

February 18, 2012


Alchemy Properties contracted us to photograph this upper east side luxury condominium in NYC, the Isis Condominium. This luxury condo is surrounded by stunning views and terraces. We photographed it in all lights - morning, late afternoon and dusk - to give the potential buyer a better feeling for this extraordinary property. Also see the website we designed and produced for them: www.IsisCondo.com

What is AdWords for vs SEO?

March 14, 2012

Today’s savvy buyers are increasingly researching both products and services online before they ever make contact with a sales rep. This means it’s even more important for your online presence to catch and bring in that critical initial lead. Google AdWords and SEO (Search Engine Optimization) are the tools that get visitors to your website so it can work even harder for you.

What is AdWords?
Google AdWords are text advertisements that you associate with keywords related to your business. When a Google user types your target keyword into the search box, your ad is shown based on the criteria you have set for the campaign. The cost of the advertisement is determined by how competitive your target keywords are.


By using Google AdWords, small businesses can:

  • Launch ad campaigns quickly and adjust them frequently
  • Build Keyword-Branding associations
  • Target buyers in specific regions
  • Promote specific items or services

Though anyone can launch a single ad quickly, a successful AdWords campaign needs careful planning and ongoing attention. For many small businesses, this task can quickly become overwhelming.

Daron Rosenberg Creative’s AdWords services will not only set up your AdWords campaigns to be effective from the start, we will also refine your campaign over time:

  • We will help you research the best keywords to target.
  • If desired, we can then work with you to create ad copy that attracts users searching those keywords.
  • Once your ads are running, we will analyze your click-through rates and landing page conversions, and make any needed adjustments.
  • Throughout, we will integrate with your overall online marketing strategy, as appropriate.

AdWords Vs. SEO
SEO is the process by which your website is refined and promoted so that it appears near the top of search engine results. The placement of sites for specific keywords is determined by each search engine’s proprietary formulas. These are called “organic” results. The advantages of appearing high in organic results are:

  • Higher click-through rates
  • Results last longer
  • Don’t pay for placement
  • Sites are perceived as more credible by users when they appear in the organic search results

“So,” you ask, “What is AdWords for if SEO gets you better clicks for free?”

The answer is: Quick turn around and highly focused messaging. Google’s organic results are not responsive enough to promote new products, seasonal messaging, or current events related content. You need both AdWords and SEO to drive users to your site.

Google+ Hangout: Transforming Education with Technology

September 10, 2012

Today I attended a very insightful Google+ Hangout about transforming education with technology.

The focus of the Hangout was to discuss “the opportunities we have to close the opportunity and achievement gaps that exist in education through innovative practices.” More so, I found it to be a very thought-provoking conversation about the use of technology in education, trends in how technology is transforming education, impediments to change and the foundation for a vision of the future.

On the Hangout was:

  • Jim Shelton, Assistant Deputy Secretary for Innovation and Improvement, U.S. Department of Education
  • Jaime Casap, Senior Education Evangelist, Google
  • Leslie Fetzer, 2012 SREB/iNACOL National Online Teacher of The Year
  • Courtney Williams, Co-Founder & CEO, Torsh, Inc.
  • Julie Young, President & CEO, Florida Virtual School

Despite the audio issues during the first quarter of the hangout, it’s well worth continuing to listen to because of the insights you will gain.

Below I’ve highlighted some of my take-away points and the youtube version is below in this post:

Transformation in Education through Technology is Inevitable
Education has some catching up to do. It’s inevitable and upon us because businesses have been leading the way for years now. To prepare our students to be successful beyond the schoolhouse, they must be prepared to work in an ever-increasing mobile workforce.

Transformation in Education is Upon Us
Businesses have developed the tools, the costs have come down and many will offer them free to educational institutions. Google Apps for Education is one of them and is rich in easy to use collaboration and communication tools. The price point for businesses is very low and their ease of use, and Google’s good name, is making these tools widespread. Offering them free to Schools is a win-win to schools today. Here are 40 ways to use Google Apps in the Classroom

Other businesses are actively working on new tools with direct application to education. Torsh Inc. is one of them, working to develop a instructional video repository, remote coaching service, best practices video database showcasing exemplary teaching videos and data analytics platform that teachers can review daily to improve their performance.

Benefits of Technology for Education

  • It prepares students for when they leave the school
  • Fun, excitement & efficiency of learning leads to wanting more and more
  • Greater access to education for children with disabilities
  • Greater personalization of instruction
  • Learning goes beyond the walls of the classroom and the school day hours
  • Kids already know to go to Youtube to pick and choose the best instructional videos to learn from
  • Electronic Gradebooks
  • A lot of teachers would have left the field if it weren’t for the ability to teach with & through new technologies. Today, educational technologies are becoming less clunky and looking more like what teachers are use to using in their personal lives so adoption of use is greater

Paths to Transforming Education through Technology

  • We need more Blended Learning Environments
  • Reach out to companies that are offering their products and education apps. Many will give it free to use.
  • Teach students how to learn in a new world. A small % come in who have had the ability to experiment with lots of technology.
  • Rethink regulatory environment of education that may hold back adoption of tools that offer efficiency
  • Chip away at the Digital Divide between who has the tools at school and who has them at home.
  • Schools are typically a top down process, yet technology enables bottom up ideas so its possible that teachers should be empowered to bring in tools.
  • More tablets in the classroom (Google, Apple or Amazon), delivering content directly to students and desktops shared with teachers.
  • Equip new incoming teachers to be more tech-savvy with their coursework so that they can bring it into their classrooms.

 

Smart Marketing: Connecting with Today’s Consumer

September 15, 2012

smart marketingYou’ve probably heard or seen “Call Me Maybe” and “Gangnam Style” by now. They’re two music videos that became internationally viral in a matter of weeks, showing the world once again just how far-reaching the Internet is. Indeed, the combination of interesting content and social media can create a marketing powerhouse.

If you’re an entrepreneur, you have to learn how to harness the influence of the Internet for your own business. Nowadays, smart marketing is not just about promotion—it’s also about creating something that’s worth promoting. But the question is, “How?”

Smart Marketing’s Secret Weapon

The secret is engagement. Draw people in, and they’re going to pay attention to what you have to say and also share it with others. Technologies have changed, but one thing remains the same: The customer is king (or queen), perhaps even more so now than ever. People have laptops, tablets, smartphones. They can go online anywhere and anytime, thanks to mobile and wireless Internet . They write blog posts about the products they like or hate. They leave reviews on online stores. They post links on content aggregate sites. They’re just one click away from liking or sharing a video, photo, or an article. The online public has a huge influence on what becomes popular. In short, appeal to what people want, and you’ll gain loyal customers.

This is why some businesses fail in smart marketing. They tend to focus too much on themselves, posting content that screams, “Our business is amazing!” A more successful approach, on the other hand, is posting content for the customers that come across as “You need this, so we made this for you.”

Is it Share-worthy?

Smart marketing is about creating content that people find valuable enough to share with others. It’s content that shares useful information, elicits an emotional response, tells a memorable story and appeals to the senses.

However, the Internet can be a fickle place. What’s popular now may not be tomorrow. Thus, you need tools such as Google Analytics to help you keep track of your website’s performance. But what if statistics show that your website is not keeping up? You may need more help from a design and marketing company specializing on Web strategies. We can help your business establish a stronger presence online through developing relevant content and promoting it on social media.  So don’t get left behind—drop us a line now to get more information.

The Benefits of Using Google Sites for Schools

September 28, 2012

Parents who live and work in a connected world are asking the same of their children’s schools. And, with budgets tight across the nation, schools are being asked to do even more with less. Fortunately, visionary products like Google Sites for schools are giving teachers and administrators a way to create learning management systems that are:

  • Simple – Web based tools use Google UI that is already familiar to parents and teachers.
  • Teacher-driven – No dependency upon web programmers to update pages or add new applications. Teachers can control their pages and adapt their site to meet the needs of their students.
  • Free for schools!

What is Google Sites for Schools?

Google Sites is a simple building tool that allows teachers, staff, and administrators to create Web pages under their school’s domain. In addition to being easy to update and feature rich, Google is continually adding new applications for education.

Even the least web-savvy teacher or parent can:

  • Embed Multimedia – Share photos of class projects, post slide shows from class presentations, and embed educational videos.
  • Share Calendars – Students and parents can view homework deadlines and upcoming school events from any computer.
  • Create Online Forms & Polls – Teachers can create questionnaires, quizzes, reading logs, surveys, science data collection forms, flashcards, and feedback forms with a click of their mouse.
  • Collaborate – Multiple users can collaborate on spreadsheets, slide show presentations, and text documents. Teachers can write comments directly into student documents. Students can work on documents at school and at home without lugging notebooks or flash drives back and forth.

“Going Google”

Though Google Sites for schools is a leader in transforming education with technology, school administrators know that implementing a system-wide learning management system is a careful, and sometimes frustrating, process. Most online strategy consultants simply don’t have the experience in education needed to launch a successful Google Apps for Education initiative.

Daron Rosenberg Creative has the education background required to help schools wanting forward-looking technology and innovative parent-teacher portals. We know the challenges of communicating with a multiplicity of parties, such as communications directors, volunteer parents, presidents, and board members.

We also know that setting up a template and walking out the door isn’t enough. That’s why we offers onsite training that will:

  • Familiarize faculty and parents with Google Sites’ tools and applications
  • Instruct them in the ways Google Sites can enhance parent-teacher and parent-student communication
  • Coach teachers and administration how to innovate learning techniques facilitated by Google Sites

If you are involved with a school or any education related organization, contact us to discuss ways that we can help you prepare your students or your children for a successful future in today’s high-tech world.

An Adobe Prototype Demonstrating the Future of Digital Layout on the Web

May 31, 2013

In May, Adobe’s Web Platform team showcased a prototype demonstrating the future of digital layout on the web using web technologies and PhoneGap. All content was provided by National Geographic. Although the experience is fully responsive (meaning it adapts to screens of all sizes), they decided to push things a little further by creating an entirely new — and much more interactive — mobile version. Very worth viewing this short video to learn more.



Data Analytics: What to Look for

June 24, 2013

When evaluating a data service provider for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- The ability to analyze data fast and easy
- Big Data Analysis
- Business Dashboards
- Data Discovery and Visualization
- Mapping and Mobile Business Intelligence
- Social Media and Survey Analytics
- Time Series Analysis
- R Integration

A company to check out is Tableau Software

The following video, published on Jun 24, 2013 demonstrates the integration between Tableau and Salesforce®.

Email Marketing: What to Look for

August 04, 2013

When evaluating a new email service provider (ESP) for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Easy to use Campaign Management
- Consolidated Master Database
- Automated Lead Nurturing Campaigns
- Security for your Data
- Deliverability and Uptime

One hot company to check out is ExactTarget, recently purchased by Salesforce. This video Published on Sep 25, 2013 features Brian Wade, VP of Email Products at ExactTarget, and some special guests as they highlight email products in the ExactTarget Marketing Cloud at Connections 2013.

Adobe’s DPS is Transforming the Way Education Engages with Students & Alumni

September 03, 2013

It's a very exciting time for education. See how some educational institutions are using digital publishing to engage students, alumni, sports fans and their entire campus communities. Publishers have developed beautiful and interactive tablet content with the Adobe Digital Publishing Suite, reaching a wide audience with engaging content.



Sales & CRM: What to look for

October 01, 2013

When evaluating a customer relationship manager provider (CRM) for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Accounts & Contacts
- Task, Event and Opportunity Tracking
- Integration with Outlook and Gmail
- Mobility
- Customizable Reports
- Lead Scoring, Routing and Assignment
- Email Templates
- Workflow & Approval Automation
- Integration with your corporate website via APIs
- Custom App Development

A hot product to evaluate is Salesforce’s Sales Cloud. This video published on Nov 21, 2013 shows how you can close bigger deals faster, and connect with customers on any device with the Sales Cloud and CRM application.

ExactTarget Marketing Cloud Email Products

October 01, 2013

Published on Sep 25, 2013: Brian Wade, VP of Email Products at ExactTarget, and some special guests highlight email products in the ExactTarget Marketing Cloud at Connections 2013.

Marketing & Publishing Solutions for Corporate Enterprises

October 26, 2013

We all know that marketing is dramatically transforming. There are a dizzying array of digital channels and devices to reach customers. These changes have made it both easier to reach consumers and also incredibly more complex for marketers to get their job done each day.

A day in the life of a marketer was so much simpler when you only needed to decide between allocating your budget between print, radio and TV. Now you need to decide between: Email, Display, Search, Facebook, Twitter, YouTube, Tablets, Smartphones, Online videos, Crowd Sourcing, Websites, E-commerce, etc! It can be exhausting!


Thankfully there are now on-demand tools for orchestrating, personalizing and reporting on all of your campaigns from one interface. This gives you real-time actionable insight for how to optimize your campaigns, shift your spend, and improve your ROI.

We can help you select the best in class enterprise software for your marketing needs.

Contact us today for a free consultation and to learn how your company can leverage technology to win.
 

Social Business: What to Look For

November 01, 2013

Social Business

Social business software can help every department within your enterprise create a competitive advantage and stand out in the market.

For Human resources, social business technologies can increase company performance by engaging the right people, sharing critical knowledge, motivating, educating and empowering your teams, and fostering success.

For Marketing, social business can target prospective buyers more effectively, drive loyalty and build brand through every engagement.

For Sales, social business can empower your team by connecting sellers with the right experts and information to anticipate client needs.

There are numerous platforms available to implement social business for your enterprise. One example is from IBM…


Social Media Management

When evaluating a social media management tool for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Advanced social listening that captures user sentiment through mentions and their location
- Multiplatform moderation that enables your team to answer questions and concerns across the social web
- Integrated analytics that gives you the ability to turn data into actionable insights
- Workflows so that your team can escalate and route customer comments
- Safety and compliance that includes auto-removal of inappropriate comments and spam from your social pages

A hot product to evaluate is Adobe Social. This video, published on September 5, 2012 includes a quick overview of the tool.

Work Has Gone Google

November 13, 2013

Google Apps for Business is a suite of online tools built to help you and your employees communicate and collaborate more effectively. You get email, video meetings, documents and more – and access to them from anywhere, anytime, on any device.

Introducing Tablets with Google Play for Education

December 07, 2013

The Flipped Classroom Explained

December 31, 2013

Katie is an 8th grade math and Algebra teacher at a public school in Raleigh, NC. She explains the issues she was having with traditional teaching methods and how a “flipped classroom” model helped her engage her classroom and personalize instruction for different learning styles.



Additionally, research published by Vanderbilt University discusses the benefits of the flipped classroom.

Top LMS Software Solutions

January 06, 2014

Learning Management Systems (LMS) is one of the fastest growing software sectors over the last decade. It is now a billion dollar plus industry with hundreds of offerings. Below is a look at the most popular options. Click on the graphic to go to the full infographic on the Capterra website.


LinkedIn for Higher Education

January 09, 2014

An overview of new University Pages on LinkedIn for page administrators. In particular, I like the way some schools are using LinkedIn to visually show the career path alumni take.

Campaigns Never End

January 25, 2014

What we are learning from eLearning

April 11, 2014

Published on Aug 1, 2012: Daphne Koller is enticing top universities to put their most intriguing courses online for free—not just as a service, but as a way to research how people learn. With Coursera (cofounded by Andrew Ng), each keystroke, quiz, peer-to-peer discussion and self-graded assignment builds an unprecedented pool of data on how knowledge is processed.

Sales 2.0

April 11, 2014

Published December 5th, 2013: The sales profession has changed and sales professionals as well as organizations need to adapt. This Sales Panel moderated by Jacco van der Kooij during the Predictive Sales Summit focuses on how to empower your sales reps, sales processes, and the new mindset that sales professionals need to be in to succeed today.

Social Listening Platforms

April 20, 2014

Social listening has become an imperative for enterprises today. Consumers have fully embraced social media as a primary channel for sharing their experiences with brands. If a company is not aware of what their customers are saying about their brand, they miss out on critical opportunities for capturing positive feedback and for mitigating potentially damaging experiences that can spread like wildfire.

For companies engaged in social listening, they oftentimes find themselves trying to monitor a massive amount of data but feel overwhelmed.

For enterprises, the best social listening platforms have expanded capabilities that offer solutions for nonsocial users like product and brand managers. Through partnerships, the best platforms also include expanded data integrations with out-of-the-box integrations with nonsocial feedback data sources, delivering a single source for which to gain a 360 degree view of their consumers.

Ultimately, enterprises that deploy social listening technologies successfully gain opportunities to discover:

* Real time consumer insights
* Industry trends
* Competitive intelligence
* Sales leads
* Marketing opportunities
* Preferred social media channels
* Strategies for engaging them

According to Forrester, Sprinklr, Synthesio and Visible Technologies are three leaders in this space.

Published on Jul 9, 2013, Greg Lindsley, Senior Manager for Measurement and Social at Microsoft, shares his perspective and experience on what the challenges are when deploying a Social Relationship Platform to over 1000 end users worldwide. He offers 3 takeaways that every large organization should keep in mind and share some nuggets of wisdom which may not be obvious to everyone.

How Pearson Education is using MarkLogic

May 17, 2014

Our Partners

January 25, 2019

We are proud to have selected the very best in the industry to partner with. If we recommend products from our partners its because they are the best.

Adobe Systems, Inc. is an American multinational computer software company headquartered in San Jose, California. The company has historically focused upon the creation of multimedia and creativity software products, but now also offers best-in-class digital marketing software that is bundled into its Marketing Cloud.

Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies.

The International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York, United States. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California. The company specializes in developing and marketing computer hardware systems and enterprise software products – particularly its own brands of database management systems. Oracle is the second-largest software maker by revenue, after Microsoft.

image

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the “social enterprise arena” and “enterprise email” through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine’s 100 Best Companies to Work For in 2014.

 

Cloud Consulting Services

January 26, 2019


Today, cloud services such as software-as-a-service (SaaS) has proven its value to organizations and consumers. We all use some form of SaaS everyday from our phones, while from home and at work, but when choosing a SaaS solution for your company the thousands of specialty vendors makes the choice much more complex than ever before.

Navigating this complexity is easier with a consultant who can walk you through the options. Having 20+ years of experience, we can help small businesses, nonprofits, and enterprises look at their options and choose the best cloud-based tools to solve their needs.

Salesforce Expertise

While we have worked with 100+ SaaS tools dedicated to solving a wide range of issues, the benefits of using Salesforce stands out from the crowd for many reasons. Salesforce is recognized as best of breed among Customer Relationship Management (CRM) platforms.

Our 4+ years of experience working with the platform enables us to help customers with their evaluation, setup & deploy their instance, and to achieve a positive ROI.

Salesforce Services

Evaluation: Not much could be better for an evaluation than testing out your own customized version of a SaaS product like Salesforce. Having a Proof of Concept (POC) to evaluate with your team goes miles towards your goal of both determining if the SaaS product is right for your team and is a must for earning executive support to move forward. If you are not quite ready for a POC, you can also rely on us to present customized demonstrations of the business benefits and features that align with your needs.

Setup & Deployment: Your POC is a great starting point for the setup and deployment of your real instance of Salesforce, but the real thing often requires much more input from your organization, and customization based on those requirements. For this, we will walk you through the requirements gathering process, ensure your project runs smooth, and help you achieve very strong adoption across your organization.

Ongoing Management: While it is important that your organization assign an internal person to learn and become comfortable with your instance of Salesforce, we can also assist with ongoing management of your instance so that you are ensured of a positive ROI across your organization. This relationship would of course be customized based on your needs and we can also help transition responsibilities to your internal resources over time, if that suits you best.

Contact us today to learn more