Our Services

Brand Strategy & Development

The definition of a brand is “the evidence of distinction.” Without distinction, your company, services and products are not achieving the value that they deserve.

Every business is unique but what differentiates you from your competitors? Is your brand distinction recognized by everyone in your organization, your current and your potential customers?

The process of developing your brand begins with uncovering what differentiates you from the rest of the companies in your industry.

Daron Rosenberg Creative will work with you to:
- assess your company’s brand perception
- conduct a brand discovery session to uncover your company’s brand essence
- review your company’s strengths and weaknesses
- research your competitors
- review your offline and online marketing materials
- develop a strategy for how best to use the newest online technologies

Once we have determined your unique brand qualities, we will develop positioning statements & visual mood boards to help guide the implementation process.

Implementing your branding process will include:
- brand adoption: the internalizing & externalizing of your brand messages
- creative development: corporate identity, web presence, printed collateral, advertising
- content creation: article and blog writing, social media
- monitoring: tracking and analytics of all efforts to maximize ROI
- benchmarking: among customers, prospects and employees

Done right, a strategic focus on brand can and should drive sustainable growth and lasting change.